KPMG: Customer Advisory
PROJECT: production, film, branding.
Social Media Strategy to Unlock Visibility for India's Smart Lock Pioneer
We successfully crafted a refreshed visual identity and produced compelling documentary films that told KPMG Customer Advisory’s unique story while staying true to KPMG’s established brand ethos. This multifaceted approach allowed us to distinguish the Customer Advisory group within the larger KPMG framework, creating a distinct presence through visual design and authentic storytelling that honored the parent brand’s legacy and guidelines.
The Challange
Despite being an established name in the hardware category, Dorset was yet to find its voice in the fast-growing digital lock segment. The challenge?
- Build brand and product awareness
- Increase recall in the highly competitive home-tech market
- Educate users about product USPs in a thumb-stopping way
- Differentiate in a crowded and traditional home security market
SOLUTION
To elevate KPMG Customer Advisory above the noise of templated solutions and complex jargon that had eroded trust in the consulting world, we needed a fresh approach. We set out to go beyond conventional corporate messaging, telling emotionally resonant stories about KPMG’s associates and their diverse experiences. Our mission was to tap into the human side of professional services, finding relatable yet compelling narratives that would resonate with clients on a deeper level.
“Capturing human stories.”
PRODUCTION
Our team brought KPMG’s associate stories to life with a documentary-style approach that showcased our production expertise. Brand Innovation’s directors and cinematographers crafted intimate visual narratives, while our producers skillfully guided KPMG team members in sharing their authentic experiences on camera. This meticulous process transformed personal insights into compelling content, demonstrating our ability to execute complex, high-stakes productions that resonate deeply with the target audience.
