CARE India is a not-for-profit organisation working to alleviate poverty and social injustice. For decades, the organisation has worked at the grassroots level to empower women and girls from marginalized communities, enabling them to lead healthier lives, pursue education and build sustainable livelihoods.
While CARE India’s impact on the ground was undeniable, the challenge was to bring these stories of change to life for a wider audience.
Limited awareness among urban donors about the scope and depth of CARE India’s work.
The need to inspire people emotionally to support women-led empowerment.
Designing communication that not only raised funds but also strengthened long-term trust in the organisation.
We partnered with CARE India to design a fundraising campaign and marketing collaterals that connected potential donors directly to the lived realities of women and girls in need.
Fundraising Campaign
Focused on the theme of “Women Empowerment”, highlighting real stories of resilience and transformation.
Marketing Collaterals
Designed print and digital assets that were emotionally compelling yet transparent, ensuring donors understood both the cause and the impact of their support.
Simple, powerful imagery that captured dignity and strength rather than vulnerability.
Focused on the theme of
“Women Empowerment”, highlighting real stories of resilience and transformation.
Balanced urgency with hope, showing donors that their contributions directly fuel change.
Delivered a consistent narrative across all collaterals, ensuring that every touchpoint – from brochures to fundraising appeals — reinforced the mission of empowering women.
