Dorset Industries
Project - Strategy, Social Media, Marketing Collateral
Social Media Strategy to Unlock Visibility for India's Smart Lock Pioneer
A leading name in the Indian architectural hardware and security solutions space, Dorset wanted to shift consumer perception—from being just a product brand to a modern, tech-driven security solution provider. Their new-age digital locks and smart access systems needed to be introduced to the everyday Indian home.
The Challange
Despite being an established name in the hardware category, Dorset was yet to find its voice in the fast-growing digital lock segment. The challenge?
Build brand and product awareness
Increase recall in the highly competitive home-tech market
Educate users about product USPs in a thumb-stopping way
Differentiate in a crowded and traditional home security market
Solutions
The Insight
Consumers don’t just buy locks—they buy peace of mind. And with rising awareness around smart home systems, the category demanded storytelling that was both emotionally relevant and technologically aspirational.
Our Approach
We didn’t just market the products. We crafted a story of trust, technology, and transformation—placing Dorset at the intersection of innovation and everyday life.
Positioning Dorset as a smart, secure, and accessible lifestyle solution.
Creating modular campaigns around USPs like 4-in-1 access, fingerprint security, and remote locking
A mix of statics, carousels, and micro videos to break the monotony and maintain high engagement
Tone & Visual Direction
Tone
Minimal, confident, reassuring
Design
Sleek dark gradients, contrasting overlays, modern typography
Message
Technology that understands you.
The Results
Increase in Instagram profile visits within 30 days
Average engagement rate vs. industry standard
Impressions across creative sets