Genpact
Project - Strategy, OOH, Radio
Attracting top talent through hyper-local campaigns in new regional markets.
Genpact is a global professional services firm delivering digital transformation for clients across finance, insurance, IT, analytics, and more. With new regional offices opening across India, Genpact aimed to build visibility in non-metro cities to attract the right talent pool, strengthening its presence in emerging metros and tier-2 cities.
The Challenge
Needed to drive awareness and interest for open positions in Lucknow, Madurai, Warangal, and Kolkata.The need to inspire people emotionally to support women-led empowerment
Needed to drive awareness and interest for open positions in Lucknow, Madurai, Warangal, and Kolkata.The need to inspire people emotionally to support women-led empowerment
Building instant recall for Genpact as a top employer beyond tier-1 cities.
Required distinct, local, and easy-to-grasp communication to cut through city-specific noise and media clutter.
The Solution
We planned a multi-channel city-specific talent attraction campaign that blended OOH + Radio for maximum impact.
OOH Campaign
Strategic planning and execution across high-traffic zones.
Visuals designed for bold recall with clean layouts and a career-first message.
City-specific, direct communication with simple copy for easy readability.
Radio Campaign
- End-to-end production including scripting and jingle creation.
- Local language flavor for relatability.
- High-frequency plays for consistent presence during peak commute times.
Our Approach
We planned a multi-channel city-specific talent attraction campaign that
blended OOH + Radio for maximum impact.
Tone & Messaging
Simple, direct, and aspirational — positioning Genpact as a career destination, not just a job.
Integrated Media Mix
Visual impact through OOH, reinforced with audio storytelling in radio.
Localised Communication
- Lucknow → “Genpact is now in Lucknow. Choose a career, not just a job.”
- Warangal → “Genpact is now in Warangal. Choose a career, not just a job.”
- Madurai → “Choose a career, not just a job. Genpact is now in Madurai.”
- Kolkata → “Choose a global career with Genpact Kolkata.”