Ipas India
Project - Scripting, Voice Over, 2D Animation
Using 2D animation to amplify advocacy and awareness for women’s reproductive health.
Ipas India works to expand access to critical reproductive health information and services across communities. As part of their advocacy and awareness efforts, the organization needed a high-impact communication tool to engage policymakers, partners, and wider audiences with clarity and empathy.
We partnered with Ipas India to bring this vision to life through a 7+ minute 2D animated advocacy film, transforming complex subject matter into an engaging, easy-to-understand narrative.
The Challenge
Advocacy requires more than facts — it needs emotional storytelling that connects with audiences across cultural and social contexts. The challenge was –
To break down sensitive, complex themes into simple, engaging visuals.
To craft a narrative that
was fact-driven yet empathetic.
To deliver a video that was visually accessible, easy to share, and adaptable for multiple platforms.
Our Approach
We collaborated closely with the Ipas India team to bring the advocacy message to life through end-to-end 2D production
Scripting
Our team developed
a concise and engaging script, ensuring accuracy, cultural sensitivity, and alignment with Ipas India’s advocacy objectives.
Voice Over
We produced a
professional voiceover with a warm, empathetic tone, balancing clarity with emotional impact.
2D Animation Production
From storyboarding to illustration to final animation, we designed a visually clean, vibrant, and empathetic film. The animation style allowed complex concepts to be broken down into digestible, visual narratives that could hold audience attention for over 7 minutes.
Execution
Highlights
We collaborated closely with the Ipas India team to bring the advocacy message to life through end-to-end 2D production.
Developed a 7+ minute advocacy film — fully produced in 2D animation.
Built culturally sensitive character designs that audiences could relate to.
Integrated custom style segments for data and facts.
Used narrative pacing techniques to sustain engagement throughout runtime.
