Mitsubishi
Project – Strategy, Design, Communication (Print, OOH, Magzaine, InShop, Catalogues, EDM)
Mitsubishi Electric is one of the world’s leading names in consumer durables, known for precision, innovation, and trust. With decades of expertise in advanced air conditioning technology, the brand already enjoys high awareness among Indian consumers. Our role was to extend this global reputation into powerful, localised communication that could resonate across retail, outdoor, and digital touchpoints in India.
The Challenge
As a category leader, Mitsubishi Electric’s challenge was not about awareness — it was about reinforcing trust and preference in a highly competitive, price-sensitive Indian market.
Maintaining brand consistency across diverse mediums (print, OOH, in-shop, catalogues, EDMs).
Creating premium yet accessible communication that could speak to both aspirational urban buyers and practical decision-makers.
Supporting dealers and retailers with impactful sales tools while ensuring alignment with the global brand language.
The Solution
We developed a comprehensive brand communication ecosystem tailored for the Indian market while staying true to Mitsubishi Electric’s global ethos –
Strategy
Positioned the brand around “precision and comfort”, highlighting quality, reliability, and innovation.
Design
Premium, minimalistic, and elegant design language with strong use of brand colours.
Communication
Balanced aspirational storytelling (OOH, magazines) with functional/product-focused messaging (in-shop, catalogues, EDMs).
Our Approach
Premium Localisation
Adapted Mitsubishi’s global identity into a format that felt aspirational and culturally relevant to Indian audiences.
Integrated Media Execution
Delivered across OOH, catalogues, magazine ads, in-shop branding, and EDMs.
Design Consistency
Ensured every collateral — from a billboard to a catalogue page — reflected the same premium identity.
Content Framing
OOH & Print Ads – Focused on technology leadership and energy efficiency.
In-Shop Branding – Highlighted performance, warranty, and after-sales reliability.
Catalogues – Rich visuals paired with technical depth for credibility.
EDMs – Personalized communication to nurture interest and reinforce trust.
Dealer Support
Equipped Mitsubishi’s dealer network with professional, premium-quality sales aids.
