NextFin
Project - Strategy, Social Media, Performance Marketing
From ₹20 Lakh to ₹2.25 Crore Monthly Disbursals – A Digital Growth Story.
NextFin is an RBI-registered Non-Banking Financial Company (NBFC), providing unsecured personal loans of up to ₹1 Lakh exclusively to salaried individuals. Being a new entrant in the market, the brand sought to establish its digital footprint and accelerate loan disbursements in a highly competitive fintech market.
The Challenge
Nextfin being a new entrant in a highly competitive market, the challenges were obvious and clear
Needed strong differentiation in a highly competitive fintech market where speed, trust, and visibility are key.
Monthly loan disbursals
were limited to
₹20 Lakh.
Narrow target audience -
only salaried professionals
seeking loans up to ₹1 Lakh.
Solution
We designed a digital-first growth strategy combining brand positioning, social media communication and performance marketing to drive awareness, trust, and measurable business outcomes.
Key focus areas –
Tone & Messaging
Simple, direct, and relatable communication — aligned with the target audience’s needs.
Social Media
Created engaging yet minimal communication around personal finance, loan tips, and relatable use-cases.
Performance Marketing
Deployed app-install campaigns on Meta & Google, optimised continuously for better cost-efficiency and conversion.
Our Approach
Strategy
Positioned NextFin around the dual promises of trust and speed.
Social Media
Deployed financial literacy content, loan tips, and relatable real-life use cases to build recall and engagement.
Performance Marketing
Ran targeted campaigns for app installs with Optimised creatives & CTAs, supported by continuous A/B testing to ensure maximum ROI
Optimisation
Improved funnel efficiency and enhanced the approval-to-disbursal ratio with Integrated tracking and analytics & reducing Cost Per Install by 35%
The Impact
₹20 Lakh→ ₹1 Cr monthly disbursals in just 6 months→ ₹2.25 Cr monthly disbursals in just 11 months
