Sadda Vehda
Project - Menu Design, Strategy,
Social Media, Content Creation
Crafting trust and awareness for a new fine dining experience in New Delhi.
Sadda Vehda is a contemporary fine-dining restaurant located in one of New Delhi’s most affluent neighborhoods. With a vision to merge culinary craftsmanship with modern luxury, the brand set out to establish itself in a market where competition is fierce, and consumer expectations are high.
For a new entrant, awareness and trust were paramount. The challenge was not just to create visibility but to position Sadda Vehda as a go-to premium dining destination from day one.
The Challange
Launching a fine-dining restaurant in Delhi isn’t just about serving good food — it’s about building a reputation. With no prior digital presence and limited awareness in a saturated market, Sadda Vehda needed –
- A visual identity that resonated with fine dining.
- A digital presence that looked polished, consistent, and trustworthy.
- Compelling content to attract affluent diners and create buzz before and after launch.
Our Approach
We built an awareness-driven roadmap targeting affluent Delhiites. The strategy combined organic storytelling, influencer engagement, and premium content to seed trust and drive trial visits.
Menu Design
We crafted a menu that wasn’t just functional but an extension of the brand’s story — modern, elegant, and easy to navigate. Typography, layout, and imagery were carefully chosen to reflect sophistication and align with the brand’s premium positioning.
Social Media Management
We established Sadda Vehda’s digital identity on Instagram and Facebook — curating a sleek feed with aesthetic consistency, brand-led copywriting, and engaging formats designed to spark conversations.
Content Creation
High-quality reels, static posts, and cinematic food photography became the centerpiece of our communication. From close-up hero shots of dishes to chef’s table-style videos, we built content that felt authentic yet aspirational.
Strategy
We built an awareness-driven roadmap targeting affluent Delhiites. The strategy combined organic storytelling, influencer engagement, and premium content to seed trust and drive trial visits.
